Sharing the love – marketing small photography business
Over the past several months, we have laying down the foundations for our photography business.
It is quite a leap to consciously set up and start running a small business – suddenly all the legal and financial considerations start to matter. Once they are all in place, building your profile and getting your name out there becomes a priority. The time behind the lens may actually have to take a back set for a while.
The world of small business has changed considerably over the past decade. Social media now plays such a major role in our professional and personal lives … in some ways this is ideal for professional photographers. Many of the social media site rely on visual communication and photographers are most interested in the visual. On the other hand, the social love affair with smart phones means that as photographers our images are now competing with millions of images generated by people who would not even regard themselves as photographers. However, we firmly believe that there still is a place for high resolution, quality and professional images.
Sometimes it seems that the world has gone mad for visual communication. Research strongly suggests that visual communication is more powerful than verbal … that we are more likely to remember what we see and do … up to 80%. That is powerful stuff.
What does all this mean to a small photography business that is starting out?
- One that there is stiff competition – not just from fellow photographers in business but also the rest of the world.
- That spreading the word is becoming more reliant on social media networks and running campaigns and using resources such as facebook is almost a necessity rather than a “nice to do”.
- Powerful visual messages continue to be compelling.
This month, we started our “share the love” campaign. Setting up the first advertisement was a daunting experience but also exciting. We are eagerly tracking the results and happy to learn as we go along. The social media networks can be fickle beasts! We know that this will be a long term investment and to expect overnight results would be crazy.
It is while since we blogged but want to also take this opportunity to thank all those people that have come on board and shown their support these past months.